Lakeview Brand Guidelines

The Lakeview Academy brand’s strength is conveyed through uniformity. Adhering to our visual identity guidelines reinforces the brand and results in consistent, clean, and recognizable materials. Before using any materials on this page, refer to the Lakeview Brand Style Guide to ensure proper usage.

If you have any questions regarding brand guidelines, please contact Sondra Berry.

Color Palette

Lakeview Academy’s main color primary palette consists of Orange and Blue. Secondary/accent colors have also been established but should be used minimally and in a way that does not overpower the primary palette. White space should also be used for a clean and modern feel.

Wordmarks

The Lakeview Academy primary wordmark (a.k.a. Logo) is used to identify the school. There is a horizontal and stacked version. Select the version that best suits the format where it is being applied. The wordmark can appear in three colors: white, black, or Lakeview Blue. The wordmark should never be altered (i.e. stretched, condensed, skewed) or rearranged. The wordmark uses the Whitman font, however, it should never be typeset or typed out. You should use only the approved wordmark art provided by Lakeview Academy. It is important to adhere to the exclusion zones and size guidelines indicated to maintain the strength of the mark.

     Horizontal Logo
     Stacked logo

Download Lakeview Wordmark Logos

Note: the logos are in a zipped folder. After downloading, extract the files.

The Lakeview Crest

The crest and Lakeview’s wordmarks are the school’s primary logos. The Lakeview crest was created at the direction of the school’s first student council and was updated in 2023. The crest contains the stacked Lakeview Academy wordmark, the year the school was established, and the Lakeview coat of arms.

The crest can appear in three colors: white, black, or Lakeview Blue on a solid or transparent background. The crest should never be altered (i.e. stretched, condensed, skewed). It is acceptable to use the crest as a watermark.

Download the Lakeview Crest

Note: the crests are in a zipped folder. After downloading, extract the files.

Crest Wordmark

The crest wordmark combines the Lakeview coat of arms and the horizontal or stacked wordmark and is an alternative logo to represent Lakeview Academy. The crest wordmark can be used when the Lakeview Academy wordmark needs to be larger than what appears in the crest and/or to avoid duplicate use of the Lakeview Academy wordmark.

Coat of Arms in Shield with Horizontal Wordmark:



Coat of Arms in Shield with Stacked Wordmark:

Download the Crest Wordmark

Note: the crest wordmarks are in a zipped folder. After downloading, extract the files.

Lion Mascot

The Lakeview Academy Lion is the official school mascot. The lion can be used by itself as a graphic element or combined with the wordmark. The Lion should never be altered (i.e. stretched, condensed, skewed) or have elements, patterns, or textures added to it.


Full Head Lion
Half Head Lion
Lion in Oval

Download the Lion Logo

Note: the lion logos are in a zipped folder. After downloading, extract the files.

START HERE:

Fonts & Typography

Typography is an important element of the brand. Consistent use of brand typography gives a sense of continuity to our brand and helps build recognition. The fonts listed below should be used whenever possible. Approved substitute fonts have been indicated in case brand fonts are not available. Other display fonts may be used for headlines in a limited manner if desired for special events and theater production, however, approval must be obtained from the communication department before use.

Whitman:

Our primary serif font that may be used for headlines, body copy, and letters. Whitman is used in the Lakeview logo, however, never set the word “Lakeview” in place of the approved logo artwork. Regular, bold, and italics may be used.

Download Whitman font family
Note: the fonts are in a zipped folder. Extract the files to install them on your device.

Approved Substitutes for Whitman:
Times New Roman (Preferred)
Georgia (optional)

Lato

Our primary sans serif font that may be used for headlines
and body copy. Lato pairs well with our serif font and
comes in a variety of weights. All weights may be used. Lato
is preferred for headlines. Lato can be downloaded for free from Google Fonts.

Approved Substitute for Lato:
Arial

Athletic Fonts

The primary font for the Lakeview Athletic wordmark is Archivo Black. The secondary athletic font is Machiarge. Ethnocentric Regular is used by robotics and eSports teams for their team logos.

Archivo Black

Lakeview’s athletic wordmark uses the Archivo Black Regular font with an orange stroke around the letters. Archivo Black Regular is the only font
that can be used for the Athletic Lakeview logo.

Text for content other than the Lakeview athletic wordmark may use any font in the Archivo Family. Archivo has both variable fonts (with width and weight axes) and static fonts, all of which may be used.

Archivo is available as a free Google Fonts download.

Machiarge

This font is used mainly in conjunction with the athletic Lions wordmark.

Download Machiarge font family
Note: the fonts are in a zipped folder. Extract the files to install them on your device.

Esports/Robotics

Lakeview’s base signature for eSports team and technology/robotics activities uses the Ethnocentric Regular font. The Ethnocentric font may only be used for these activities.

Download the Ethnocentric font
Note: the fonts are in a zipped folder. Extract the files to install them on your device.

Fine Arts

The Fine Arts department uses the font Model 4F Unicase and typically lowercase letters.

Download the Model 4F Unicase font
Note: the fonts are in a zipped folder. Extract the files to install them on your device.
Lakeview Academy is a private, coeducational day school for students in preschool through 12th grade, located in Gainesville, GA minutes off I-985/Hwy 365.
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